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A lot of times when the discussion turns to prices for design with clients (or the general public), there’s frequently a case of “sticker shock.” The design community has frequently discussed the negative impacts of things like crowd-sourcing or the cheap rates of overseas competitors, but the truth of the matter is that as designers we should be able to communicate with clients the honest reasons why we charge what we do.

More than that, we should communicate the value of our designs and the process that produces them. For clients who are going to invest significant time, resources, and finances in a designer or firm, there’s reasonable trepidation that we should be working to overcome. Compare it to buying a car: sure, there’s a brochure with pretty colors and pictures (our portfolios), and the reviews from other drivers (past clients and employers), but there’s no test drive for a designer or firm – which is why it’s so important to clearly communicate with prospective clients EXACTLY what they are going to get, what it’s going to cost, and why it’s the best fit for them.

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